25 Years of Advertising
– V.R. Raguraman – Founder & Creative Director
Lending voice to your brand
Synchro was born through an act of nature. A natural evolution of people recognising my talents and I recognising the demand and opportunity in the buzzing industrial town of Tuticorin. Synchro came to life on September 8, 1995. Today, celebrating our 25years, I look back at those fond memories and I pray that it will go on to see more milestones.
Early Days
Synchro began as a graphic design solutions company, in fact, our first tag line was, ‘A design workshop’ and was a proprietary company under the name and style Synchro Computer Grafix.
Right from day one, Synchro made a mark in the designing & printing world in Tuticorin, providing truly ‘Advertising Agency’ style works. By 2003, Synchro expanded to provide full-fledged Advertising Agency Services, by commencing media releases and since then we have grow slowly and steadily.
Most of our clients will attest to our work ethics. Especially our dedication and hard work to provide creative, quality marketing communications designs. Our Portfolio stands testimony of the same.
My Ikigai
I have always said, I have not worked a day in my life. How can it be ‘work’, if I love doing it so much? Designing, Creating, Writing, Branding, and Communicating for and on behalf of the brand, gives me immense joy and pleasure. It has been my endeavour to be the voice of your brand. I thank the almighty for having provided me with the opportunity to work in a field that falls in my ‘Ikigai’.
Significant Milestones
- 1999 – Proprietary company formed
- 2003 – Became a full-fledged advertising company with media releases, thanks to The Hindu, for supporting us since then
- 2004 – Full 360degree campaigns done for a Jewellery Retail client – Alagar jewellers and went on to do over 20 consecutive campaigns
- 2006 – Did our first Video Production Ad for TV medium, DA silks
- 2007 – Major campaigns for Alagar Jewellers & expansion of services
- 2010 – Synchro Design Pvt. Ltd. was incorporated
- 2010 – Chennai Branch was opened on May 16, 2010
- 2011 – First Video Documentary for TEDA
- 2012 – First Video Production of Teachers’ Anthem and Documentary
- 2012 – Franchisee of The Hindu for Nagercoil, under the name and style Trinetra Advertisers
- 2020 – Digital Marketing & Social Media Marketing
Support, Patronage & outright Tolerance
Like the spokes on a wheel, there were, and continue to be, many people who have acted as my support structure that enabled this dream child to grow. At this momentous milestone in our journey of having completed 25 years, I thank each and every one of them, my numerous clients, vendors, media houses, friends and family, and most importantly the many employees who have been part of the Synchro family.
As we stand at this milestone, looking ahead, armed with experience, I am still as curious & energetic as I was 25 years ago, albeit with a few more grey hairs.
Going Digital
Recently, due to the COVID-19 pandemic, resulting in changes in almost everything we do, we have leapt into the field of Digital Branding, and find that the market is just ripe for our type of digital agency. One with experience with a passion and penchent for the digital world. The very first projects we have executed have brought tremendous results and we can only get better with more digital experience.
This website is the result of our own digital journey and we look forward to engaging you digitally more.
Looking forward to being with you all and continuing to provide Marketing communications and being the voice for your brand, for another 25 years, if not more.