Gyan


GYAN – is a collection of original articles penned by us, with a theme of providing insight into what makes successful engagements across advertising, branding, digital marketing and social media. It is meant to bridge the understanding between the client and the agency.

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25 Years of Advertising

– V.R. Raguraman – Founder & Creative Director Lending voice to your brand Synchro was born through an act of nature. A natural evolution of people recognising my talents and I recognising the demand and opportunity in the buzzing industrial town of Tuticorin. Synchro came to life on September 8, 1995. Today, celebrating our 25years, […]

How to get Maximum Advertising ROI

There is a well-known saying, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker (1838-1922). This famous quote is known to many of us in marketing and advertising, and much like the quote itself is only half true. The question is which half? In [...]